A growing number of companies in uae are beginning to swear by the results of advergaming: interactive games on websites that site visitors can play. Whether they’re simple sweepstakes, more involved knowledge-based quizzes, or full-blown video contests designed to engage discriminating teenage boys and girls, online advergaming is coming into its own as a marketing genre
Online games come in many forms. Perhaps the most recognized are the highly visual, action-oriented pop-ups familiar to contest4uae.com users. They’re primarily used by advertisers for branding purposes and are generally delivered via pop-ups and in various other ad formats on third-party sites. The objective is to attract traffic and acquire new customers.
Advergaming is the use of games to deliver advertising messages, drive traffic to web sites, and build brand awareness.
Advergames are a natural and increasingly accepted evolution from print ads, T.V. ads, and banners, taking full advantage of the interactivity of the Internet and involving consumers in ways not possible with other media. Because of advergaming’s fully interactive nature, advertisers can be confident that consumers are fully engaged during the entire time the game is being played and not quickly turning the page, changing the channel, or ignoring or closing a pop up banner ad.
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Many job hunters still believe that the streets of Dubai are paved with gold. This may be true to some extent – Dubai is a tax free haven where net income is typically much higher than in other parts of the world. Even so, securing employment is not always easy. Approximately 80% of the population in Dubai consists of foreigners and competition for desired employment positions can be fierce. It is best to have an offer in hand from a company before traveling to Dubai. Of course this may not always be possible and there are certain advantages to traveling Dubai in hopes of finding a job as opposed to searching from one’s home country. For example, many employers will give preference to hiring someone actually in Dubai (and thus available for an interview), rather than having to endure the extra hassle and risk of hiring someone sight unseen. However, there is no guarantee of landing a job before expiration of one’s visa, making a bit of luck and local contacts invaluable in the process.
Once a job seeker has secured a position, a contract will be signed and the employer will act as the sponsor. The contract should include basic salary, job title and description, length of the contract, and termination conditions among other things. It is vital to negotiate a good package including salary, housing, and school fees if the employee has children. Other allowances may include coverage for medical, transportation, utilities, and / or annual vacation with an airplane ticket to one’s home country. (The law stipulates that companies must provide a vacation / airplane ticket at least every two years). Each company is different and packages will vary. The work week also varies from company to company with some working straight shift and some working split shift (with a few hours break in the middle of the day).
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Even as Dubai’s rising expatriate population is being projected as a measure of its association with the outside world, many historians, media experts and political observers are looking at the same phenomenon with some concern these days. Very recently, an editorial in the Gulf News stated how eight out of every ten people living in the UAE were born abroad. This was expected to reach up to nine out of every ten by the year 2015. This scenario might become even more imbalanced by the year 2025, when the expatriate community will almost score ten out of every ten native citizens counted. This analysis is however hypothetical in kind, and there are factors overlooked by the author, which might actually decide a totally different demographic scenario in the years to follow.
First of all, the current crop of construction projects are expected to be over in the next 5 to 10 years, which will force up to 50% of the UAE’s expatriates to go back to their homelands. The expatriate population will still continue to remain quite significant though, as the properties being developed now will mostly by bought by the offshore clients later. The projected scenario of the Gulf News article can only arise, if the authorities kept announcing more and more new projects in the years to come. This could again be called a distant possibility, as no nation can ever dream of having an endless growth.
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